Peach Bowl

Get through the gates at Mercedes-Benz Stadium with no lines, no wait, and no hassle for free!

What is Express Entry presented by Ticketmaster?

With the Express Entry lanes, your face is the ticket for entry into the stadium. Simply walk into our stadium without scanning tickets, tapping a phone, or even breaking stride. This service is completely free for all ticket holders.

How does it work?

Express Entry presented by Ticketmaster is a voluntary, opt-in program for faster, touchless entry into the stadium via designated lanes, with easy, online enrollment available to anyone attending the Chick-fil-A Peach Bowl.

Step 1

Link your Account

Log in to Ticketmaster to start the enrollment process

Step 2

Take a Selfie

Take a Selfie with us. Your photo is only used for verification purposes. 

Step 3

Skip the Lines

Enter though one of our VIP Entrance Lanes at Gate 1, Gate 2 or Gate 4. North Club will also have a VIP Lane.

What are the benefits?

Faster entry - the quickest way to get into MBS and begin enjoying your visit.

Added convenience - YOU are your ticket for your entire group - both yourself and your guests. With a single registration, the ticketholder can bring up to 12 additional guests through the VIP Entrance Lanes - no need to pull up tickets on phone, transfer to others, or enroll additional members. Your party enters with you!

Sign up once - Sign up and use for all Peach Bowl, Inc. events moving forward.

Data Safety

Your data is stored only on a server and entry validation devices of our technology partner. The image created by the fan to generate the facial validation is stored on the servers for the EXCLUSIVE purpose of a secondary validation if the biometric fingerprinting fails to match. No data provided will be sold or given to any third-party and is used strictly for the purposes of testing this technology by Peach Bowl, Inc. and our technology partner. Your data is deleted after 365 days of inactivity. The data is solely used for activities that the fan/guest agree to opt into, which currently covers stadium entry. 

1. Mercedes-Benz Stadium protects your data and photos and does not share or sell your data related to this program with any third parties.
2. All data is encrypted and protected in a secure location.
3. No photos are stored on the entry devices. In the event a device is lost or stolen, your information is safe.
4. You have the ability to opt out of the program at any time.