Peach Bowl

In 2019, Peach Bowl, Inc. announced a historic $20 million gift to Children’s Healthcare of Atlanta (CHOA). The $20 million commitment established the Peach Bowl LegACy Fund, which is hyper-focused on funding clinical drug trials for the most promising new drugs and treatments for children fighting cancer. In 2025, the Bowl donated an additional $2.5 million to extend and add to the number of active trials.

The Peach Bowl and Children’s Healthcare of Atlanta extend their partnership on an annual campaign to raise money for kids fighting cancer. Touchdowns for Children’s asks fans to pledge money for each touchdown their favorite team scores during the season. The Peach Bowl then matches that amount dollar for dollar.

LITERACY INITIATIVE: Peach Bowl, Inc., in partnership with the Chick-fil-A Foundation, the CFP Foundation and the Atlanta Football Host Committee, invested $2 million in a three-year literacy initiative to train teachers in advanced reading instruction.

ACADEMIC MENTORING PROGRAM: The Peach Bowl’s academic mentoring program provided an academic coach in 11 Atlanta Public Schools (APS) high schools to work directly with students to improve grade point averages, prepare for the SAT and ACT, and apply and transition to college.

Peach Bowl, Inc. has made a strong commitment to helping Georgia students further their secondary education in honor of one of our nation’s civil rights icons. The John Lewis Legacy of Courage Scholarship – Endowed by the Chick-fil-A Peach Bowl currently operates scholarships at 38 universities with invested dollars of more than $10 million. In the 2024—25 academic year, these endowments created scholarships for 42 students from Georgia. Many of those students attended Title 1 schools, where the need for tuition assistance is highest.

As the original recruiter and founding sponsor of the College Football Hall of Fame in Atlanta, Peach Bowl, Inc. is committed to the long-term success of our sport’s national shrine. That level of support has seen the Bowl contribute $14 million to help the College Football Hall of Fame relocate, design, build, enhance, and refurbish its fan experience.

Peach Bowl, Inc. is dedicated to helping those in need. Whether it’s disaster relief in our region, investing in the lives of children, or creating legacy projects in our community, the Peach Bowl is committed to providing financial resources when and where they are needed most.

Stepping up during a critical time in the mitigation of the Coronavirus, Peach Bowl, Inc. donated $1.09 million in support of Governor Brian Kemp’s plan to scale COVID-19 screening and testing statewide in Georgia. The donation helped provide a telemedicine screening mobile application developed by Augusta University Health System, which allowed people to be screened virtually on demand.

As the first bowl game created for charity, the Peach Bowl originally benefitted the Georgia Lions Lighthouse, an organization dedicated to providing vision and hearing care for Georgians. That relationship continues to this day with an annual contribution of $100,000. Together, we also provided free vision screenings to children in the Atlanta community and the communities of our participating teams.

Since 2015, a portion of the charitable giving from the Peach Bowl Challenge charity golf tournament has been allocated to the foundations and charities of choice for the head football coaches who play in the event. In that time, 79 different organizations have received a combined $3.8 million.