ATLANTA (Nov. 7, 2024) – The Chick-fil-A Peach Bowl is taking steps to ensure the highest levels of security and fraud prevention for its ticket buyers.  A new partnership with ID.me, the leading secure digital identity wallet provider, will guarantee a secure transaction platform and an enhanced purchasing experience by verifying fans' identities during the buying process.
 
The Chick-fil-A Peach Bowl is launching this new initiative with ID.me to integrate secure identity verification into the event-ticketing platform. ID.me works across multiple industries to streamline login, remove friction, and improve the user experience while stopping fraud. ID.me's security processes will protect against bot purchases and other fraudulent practices while providing a seamless user experience for fans. By verifying their identity, college football fans will get the first chance to purchase tickets for future Chick-fil-A Peach Bowl games in Mercedes-Benz Stadium.
 
"Providing a safe and secure ticket buying experience is a top priority and we want our fans to have the peace of mind that we are looking out for them," said Peach Bowl, Inc. CEO and President Gary Stokan. "This new partnership with ID.me is a big step in that direction as we do whatever we can to secure the process and reduce risk for our fans."
 
"ID.me is proud to partner with the Chick-fil-A Peach Bowl to create a user-friendly, secure ticket purchasing experience for college football fans," said Taylor Liggett, chief growth officer at ID.me. "Bot purchases and other fraudulent practices can increase prices and reduce access to tickets. ID.me's identity verification solution ensures that tickets are reserved for verified fans."