Everything you need to know
Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, the ninth-oldest bowl game in the country and one of New Year’s Six Bowls selected to host the College Football Playoff. Every third year, the Bowl hosts a College Football Playoff Semifinal and most recently hosted its 57th Bowl game, featuring No. 5 Texas and No. 4 Arizona State. Next year’s Semifinal game will be played on January 9 and will feature two of the nation’s top-12 teams, that will be determined by the College Football Playoff selection committee.
The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent (30 of 57) of its games being decided by a touchdown or less. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $65.4 million to organizations in need since 2002. Peach Bowl, Inc. additionally owns and manages the Aflac Kickoff Game, the Southern Company Peach Bowl Challenge charity golf tournament and is the presenting sponsor and manager of The Dodd Trophy national coach of the year award presented by PNC Bank.
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Who's PlayingTwo Top-12 Teams |
WhenJan. 9, 2026TBD |
WhereMercedes-Benz Stadium,Atlanta |
Economic ImpactChick-fil-A Peach Bowl games have generated $934.2 million in economic impact and $55.2 million in total tax revenue. |
TVNationally televised by ESPNViewership of 22.4 million peak households in 2022, with a total of 257.1 million all-time households |
Attendance3.38 million fans in attendance since 1968 |
Charity“College Football’s Most Charitable Bowl Game” has now given a total of $65.4 million in charity and scholarship since 2002.
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More Than A GameThe Peach Bowl, Inc. family of properties also includes the Aflac Kickoff Game, a marquee neutral-site matchup of top-ranked teams that opens each season, the Southern Company Peach Bowl Challenge charity golf tournament each spring and The Dodd Trophy presented PNC, the nation’s most coveted national coach of the year award.
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LeadershipChick-fil-A Peach Bowl Chairman:
Bob Schuler Peach Bowl, Inc CEO & President: Gary P. Stokan |
Title SponsorChick-fil-A, Inc. became the Bowl’s first-ever title sponsor in December 1996. The 29-year partnership is the longest in College Football. |
Media ContactsMatt Garvey, VP, Communications404-586-8496 / mgarvey@cfabowl.com Dillon Faulkner, Director, Communications 404-586-8453 / dfaulkner@cfabowl.com |
SelloutsRecorded its earliest sellout in the game’s 55-year history in 2022 and has sold out 25 of its last 28 bowl games.
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